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 Frames in Your Website

Why not to use frames in your website.
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Why Not to Use Frames in Your Website

Today, I would like to talk to you about frames. I personally like frames if
they are used properly. Some people seem to use them just because they can. This
can make you site harder to navigate and a whole lot more confusing if not used

Using frames should be like an other type of advertising or marketing strategy
you use for your business, base the decision on whether or not it will enhance
the message you are trying to get across. But make sure that you understand the
trade-offs that go along with using them.

1. The biggest trade-off. And probably enough reason by itself NOT to use
frames: Search Engine robots do NOT read pages with frames! When they encounter
a frames page all they see is they outline of the frames, the . They don't see
any links so they assume it is a dead page (or a dead site) and they move on.
This can be disastrous for a web-site. If you want to generate sales, you need
customers. To get customers you first need to get people to your web-site. To do
this, you need the Search Engines. To go to the time, trouble, and expense of
setting up an Internet Store (web-site) and then to deliberately block your site
from the Search Engines is like opening up a retail store but painting the
windows black and not putting up a sign. You are open for business, but nobody
knows it, unless they happen to accidently stumble in.

2. Frames can oftentimes be confusing, especially if all of them have scrollbars
going up/down and left/right. Besides taking up a lot of your already limited
screenspace, the scrollbars are just distracting. This can cause a lot of people
to leave your site immediately. They figure that if your front page is confusing
(and that is the page you are using to draw them in) that the rest of the site
probably isn't worth their time or trouble either.

3. Navigation. You have to have Everything just right when you are using frames.
If you don't, when you click on a link it can come up in the wrong window, thus
destroying what was there and probably blowing any and all formatting that you
had done. And, if linked pages come up in the window where the Links are
supposed to be, the person is trapped on your site, in your frames, with nowhere
to go. Frames can be useful, but having your main site done in frames is not
wise. Look around at other sites that have frames, try top navigate them, and
try to read and see everything using all the scroll bars. Then... think about
your average customer. Is this something you would want to put them through? Is
it something you would want to have to go through if you were the client?

Copyright 1997 by Victor H. Schlosser

Submitted August 22nd, 2008